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Representative biography

Yoko Kotani Born April 24, 1973

Hobbies: Jazz vocals, yoga, walking

・Reading・Foreign dramas

​Husband, son, daughter 1 each

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I gave up on my dream of becoming an actor.

Born in Nishi-Tokyo City, Tokyo. As the third eldest daughter of two older brothers, "SHE" grew up like a boy.

I aspired to be an actor since high school, and continued to it as a talent even after graduating.

For four years, I worked part-time job, doing small parts and auditioning for every day.

Like most people, I gave up without success and took a job in sales at a major life insurance company.

​Karate idiotera

After getting married and giving birth twice, I had two children. Returning to Kyokushin Karate with my kids, which I use to learn when I was young.

We went to the dojo almost every day and karate becomes a part of my life.

I found purpose in my life as a fitness instructor and karate tracher for children.

Became an entrepreneur at age 40

After that, I helped out at the restaurant that my then-husband ran, working as a cook and in the hall staff during lunchtime.

I opened an online shop specializing in cheesecakes without any prosessed sugar or additives originaly made for my son who suffers from atopic dermatitis, . I cut down on my sleeping time between childcare and housework to build and promote my online shop.

In March 2014, I started my own business as SOMETHING NEW Co., Ltd.

Opening stores in multiple internet malls such as Rakuten, Yahoo, Amazon, etc.

I opened a physical store in Koganei,Tachikawa Lumine and Kokubunji Marui in Tokyo. I also held local popup events, continuing to actively manage the business for nine years with my family's understanding and helping.

 

 

My son was dying

In 2019, my eldest son, who was 21 years old at the time, suddenly developed a serious heart disease called "Dilated cardiomyopathy" and had the most difficult days of Me and his life. (at that time diseasecare blog(Click here) In addition to going to the hospital everyday for almost a year, I was also entering menopause, Those made me physically and mentally exhausted.I finds no hope for the future in the sweets business.Because most people don't care abpot healthy diet seriously but emphasizes appearance and popularity, that  burnt me out.

Remarried for the third time at age 49, started new business for the second time at age 50

I sold the company and retire in June 2023. While interacting with foreigners around my current American husband,

I feel that we Japanese people don't understand the value of traditional Japanese crafts, so I thought there was something we could do to enrich our lives by using our beloved kimono to convey the wonderful culture of Japan to the world. After thinking about it, we developed a kimono remake lamp and started selling it at the US military Yokota base.

In November 2023, Treasures Reborn Co., Ltd. was established.

I want Japanese people to reaffirm Japan's traditional beauty and culture and incorporate it into their lives, and of course we want to convey this to people overseas, so we are currently holding events mainly at U.S. military bases and in Japan. We are focusing on sales as decorative lighting for commercial use at antique markets, craft markets, private stores, and inns.

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